Yes, Neuro Coffee™ is an all-natural coffee product. It contains high quality small batch roasted coffee with an all-natural extract from the coffee fruit.
We had to go K-cup for one main reason - controlling the dose. I wanted to make sure that every cup of coffee had a clinically efficacious dose of the coffee fruit extract in Neuro Coffee™. People make coffee at varying concentrations and usually not with great precision. This would water down the benefit of the product. So to ensure effacacious dosing, we needed to pre-portion and use k-cups.
Yes, Neuro Coffee™ is made up of coffee and the antioxidant complex, NeuroFactor™. Coffee is one of the most well studied beverages in the world. Large population based studies concisely find that drinking a daily cup of coffee is association with reduced risk of conditions like diabetes and heart disease. NeuroFactor™ has withstood the scientific rigor such that the FDA has given it GRAS (generally regarded as safe) status. This is a huge benchmark to achieve in documenting the safety of a product and if looking at other supplements in the marketplace, you will be hard pressed to find many others that are considered GRAS by the FDA. The safety and efficacy of Neuro Coffee™ are the two things we are most proud of (the taste being the third thing).
Neuro Coffee™ tastes like your favorite cup of coffee. I have gone through great lengths to ensure that you will look forward to drinking Neuro Coffee™ each and everyday. I have found over my years as a nutrition consultant that the biggest hurdle for people is adopting a new healthy behavior. With Neuro Coffee™ you don't need to adopt any new behaviors to reap the brain health benefits of Neuro Coffee™ - just drink coffee like you do every day. This is why ensuring that Neuro Coffee™ was a great tasting coffee was essential. Try it. I'm interested in your feedback.